WELLA : KOLESTON
Wella approached me with the brief to position Wella as the number one brand for colouring and styling products on their social channels. The content needed to be elevated to give a strong premium feel that was aspirational yet attainable. I decided to run both video and stills sets across two days with two models per day to maximise the amount of assets produced. Produced at Beamly Agency (COTY inc).
Concept – Art direction (still life, stills and video) – Post production – Digital design
Photographer: Billie Scheepers
DOP: Alex Knowles
Hair: Chris Long, Chris Southern
MUA: Gina Blondell, Min Sandhu
Fashion: Lucy Wilkinson
Still Life Stylist: Theresa Bates
WELLA : SOFT COLOR
Building on the great success of the previous shoot, Wella wanted to continue to elevate their brand and increase the premium quality of the content. All stills and videos were focussed around making the hair look as polished as possible, along with educating the consumer on tips and tricks and how to use the products at home. Produced at Beamly Agency (COTY inc).
Concept – Art direction (still life, stills and video) – Post production – Digital design
Photographer: Lara Jade
DOP: Alex Knowles
Hair: Chris Long, Chris Southern
MUA: Gina Blondell, Min Sandhu
Fashion: Jodie Nellist
Still Life Stylist: Kate French
