FACEGYM
FaceGym are the market leaders in facial massage and the pioneers of a unique sculpting application method. They launched in Sephora USA and required a suite of assets to introduce new consumers to their products. The concept was driven by a sport aesthetic and showcased those post-workout endorphins whilst bridging the gap between luxury beauty, skincare and fitness.
Once Sephora launched, I then went on to become the interim Creative Lead at FaceGym for 8 months. During my time there I concepted, produced, art directed and designed 360 campaigns alongside managing a team of designers and freelancers.
Concept – Art direction (model stills and still life) – Post production – Design
Model photographer and DOP: Fern Films
Still Life Photographer: Iulia David
HMUA / Nails: Jacinta Ruscillo
Still life Stylist: Gill Riddell
