WELLA : SHOCKWAVES
Shockwaves needed a new visual style that was more engaging to the millennial audience across social platforms. All images put the hair as the central focus and had the trademark Shockwaves ‘attitude’. All hair looks were created based on trend-led research and data to ensure they were relevant to the audience. This content saw a 19.8% growth in followers on Instagram, the fastest growth since the channel began. Produced at Beamly Agency (COTY inc).
Concept – Art direction (stills and video) – Post production – Digital design – Animation
Photographer: Rosaline Shahnavaz
DOP: Alex Bruno
Hair: Chris Long, Chris Southern
MUA: Gina Blondell, Min Sandhu
Fashion: Ruby Elkins
WELLA : SHOCKWAVES
Building on the success of the previous shoot, I curated new looks for the season to inspire and engage consumers. During the course of one day, I ran both video and stills sets with three models to maximise the amount of assets and ensure we had content that was both educational and inspirational. Produced at Beamly Agency (COTY inc).
Concept – Art direction (stills and video) – Post production – Digital design – Animation
Photographer: Rosaline Shahnavaz
DOP: Alex Bruno
Hair: Michael Douglas and team
MUA: Gina Blondell, Min Sandhu
Fashion: Ruby Elkins
