CAMPARI
Campari needed a fresh suite of assets to help reposition the brand, following the global pandemic. Traditionally, Campari has been seen as a drink to enjoy in bars and restaurants and so they required imagery and video which had an at-home / relaxed feel that was still premium. My concept nodded to Campari’s rich creative heritage which came across in the spontaneous style photography and playful styling.
Concept – Art direction (model stills and still life) – Post production – Design
Agency: Spinach Branding
Lifestyle Photographer: Jenna Foxton
Studio Photographer + Videography: Johnny + Beth Stephens
HMUA / Nails: Jacinta Ruscillo
Fashion: Jodie Nellist
Still life Stylist / Set Design: Tiffany Rine
