PLAYBOY FRAGRANCES : AUTUMN SOCIAL CONTENT
Social content to promote Playboy Fragrances over the Autumn. The stills and videos were all about the enjoyment of staying in instead of going out. The low angles and playful expressions captured the attention of the millennial audience on social. Produced at Beamly Agency (COTY inc).
Concept – Art direction (stills and video) – Post production – Digital design – Animation
Photographer: Jessica Mahaffey
DOP: Luke Prior
Hair: Darren Hau
MUA: Grace Ellington
Fashion: Ruby Elkins
